The NFL built a cloud-based data platform on AWS to integrate 90 billion rows of fan data, enabling personalized experiences through unified fan profiles and real-time decisioning across touchpoints like ticketing, merchandising, and live events.

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<p>This article explores how the NFL uses AWS to build an innovative fan data platform that provides personalized experiences and real-time insights.</p>
<p>Specifically, the article covers:</p>
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<li>The NFL's cloud-based ecosystem that integrates 90 billion rows of fan data to create a unified view of over 70 million fans</li>
<li>How the platform enables personalization at scale across ticketing, merchandising, live events, and digital marketing</li>
<li>The use of composable analytics and an API-driven ecosystem to rapidly integrate new capabilities like AI and real-time decisioning</li>
<li>The flexibility of the open cloud architecture to future-proof the platform for emerging technologies and direct-to-consumer opportunities</li>
<li>The potential for further personalization through generative AI and dynamic content distribution</li>
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