Plan your advertising campaigns with Amazon Marketing Cloud on AWS Clean Rooms, now generally available

This article announces the general availability of Amazon Marketing Cloud (AMC) on AWS Clean Rooms, which helps advertisers use their first-party data to collaborate with Amazon Ads signals for campaign planning, activation, and measurement without moving their data outside their AWS account.

Specifically, the article covers:

• Prerequisites for using AMC on AWS Clean Rooms (AWS account, data in S3, requesting instance creation)
• How it works:
  1. Join AWS Clean Rooms collaboration and create ID namespace
  2. Configure and associate tables to collaboration
  3. Run ID mapping workflow to create ID mapping table
  4. Run queries in AMC for analysis, audience creation, and machine learning
• Availability in the US East (N. Virginia) Region with more Regions to come