Amazon QuickSight's nested filters enable creating market basket analysis dashboards to uncover customer purchasing patterns, identify complementary products for cross-selling, and understand customer segments across various use cases.

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<p>This article explains how to build a market basket analysis dashboard using nested filters in Amazon QuickSight. Market basket analysis helps identify relationships between products purchased by customers, allowing businesses to create promotional bundles, analyze customer segments, and optimize inventory management.</p>
<p>Specifically, the article covers:</p>
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<li>Use case 1: Analyze product sales for customers who purchased specific products</li>
<li>Use case 2: Determine the customer segment who never purchases a specific product</li>
<li>Use case 3: Include customers who have purchased any products other than the selected ones</li>
<li>Use case 4: Identify customers whose purchases are limited to specific products</li>
<li>Step-by-step instructions on how to configure nested filters in QuickSight for each use case</li>
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