The PGA TOUR is using AWS services like Amazon Transcribe, Amazon Bedrock, AWS Lambda, and AWS Elemental MediaConvert to enhance their Media Asset Management (MAM) system by automatically transcribing speech-to-text and improving metadata accuracy for their vast golf content archive.

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<p>The article discusses how the PGA TOUR uses machine learning and generative AI from AWS to enhance its Media Asset Management (MAM) system.</p>
<p>Specifically, the article covers:</p>
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<li>The PGA TOUR's journey of migrating its MAM system to AWS, including over 25 petabytes of content</li>
<li>Using Amazon Transcribe for speech-to-text transcription of golf commentary and conversations to enhance metadata and searchability</li>
<li>Integrating Amazon Bedrock's generative AI to improve accuracy of transcriptions, especially for golf-specific terms and entity names</li>
<li>The workflow architecture for chunking video, running Transcribe, and associating transcripts back to assets</li>
<li>Future opportunities like translation, object detection, and monetization using enriched metadata</li>
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