AWS announces End User Messaging Social, enabling developers to send messages and rich media to end users on WhatsApp with AWS security, support, and management capabilities, alongside SMS and Push notifications.

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<p>AWS has announced End User Messaging Social, enabling developers to message their end users on WhatsApp, the world's most popular messaging app with over 2.7 billion users. This new service allows developers to create rich messaging experiences on WhatsApp with multimedia content and interactive features.</p>
<p>Specifically, the article covers:</p>
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<li>Developers can now use WhatsApp alongside End User Messaging SMS and Push notifications as part of their messaging strategy.</li>
<li>Developers can create a new WhatsApp Business Account (WABA) or link an existing WABA to End User Messaging within the AWS management console.</li>
<li>End User Messaging Social simplifies message sending and receiving with AWS security, support, and management capabilities.</li>
<li>The service is available in several regions, including US East (N. Virginia), US West (Oregon), US East (Ohio), Europe (London), Europe (Ireland), Asia Pacific (Singapore), and Asia Pacific (Mumbai).</li>
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