The NFL has developed a generative AI system powered by AWS to streamline media asset search and management, revolutionizing how the league handles its vast content library.

• Tackles over a century of football content, including millions of video clips and statistics
• Uses Amazon Bedrock and large language models to enable natural language queries
• Allows rapid search of media assets with results populating within five seconds
• Achieves over 90% accuracy in search results
• Provides consolidated asset links with easy access to related media

The AI system transforms raw data into compelling narratives, offering new opportunities for content generation and deeper fan engagement while signaling the NFL's commitment to technological innovation.