
AWS launches Clickstream Analytics, a free solution that enables organizations to capture, analyze, and visualize customer behavior data from web and mobile applications while keeping data secure within their AWS account.


<div><p>This article announces Clickstream Analytics on AWS, a new solution for capturing, analyzing, and visualizing user behavior in mobile and web applications.</p><ul><li>End-to-end solution for clickstream data ingestion, processing, storage, and visualization</li><li>Deployed via CloudFormation template; data remains in your AWS account for security</li><li>Includes Java and Swift SDKs for Android and iOS app integration</li><li>Supports multiple ingestion options: Amazon MSK, Kinesis Data Streams, or S3</li><li>Pre-built dashboards for acquisition, engagement, activity, retention, devices, and navigation</li><li>Data stored in Amazon Redshift Serverless (or provisioned) for flexible analytics</li><li>Includes plugins for User-Agent and IP address enrichment</li><li>Available free; pay only for AWS services consumed</li></ul><p>Clickstream Analytics on AWS provides a managed alternative to third-party analytics solutions, enabling organizations to analyze user behavior while maintaining data control and compliance within their AWS account.</p></div>


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