
AWS Marketplace sellers can now use AWS IAM Identity Center to enable single sign-on access to the AWS Marketplace Management Portal, simplifying authentication and improving security through centralized user and permission management.


<div><p>This article explains how AWS Marketplace sellers can set up single sign-on (SSO) access to the AWS Marketplace Management Portal using AWS IAM Identity Center.</p><ul><li>IAM Identity Center enables SSO, reducing complexity of multi-step sign-in processes</li><li>Sellers can access Management Portal with single credentials instead of multiple consoles</li><li>Benefits include increased security, reduced complexity, and improved compliance</li><li>Solution requires creating seller groups and assigning permission sets in IAM Identity Center</li><li>Relay state URL automatically redirects users to Management Portal after authentication</li><li>Admin setup involves enabling IAM Identity Center, creating users/groups, and configuring permissions</li><li>End users receive email invitations and can access portal via AWS access portal</li></ul><p>This guide enables AWS Marketplace sellers to streamline access management through centralized single sign-on authentication.</p></div>


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