This article describes how Altron Group partnered with AWS to build a data-driven customer engagement platform using AWS services and methodologies.

• Altron used AWS Data-Driven Everything workshops to develop data strategy and cloud modernization
• Two key use cases identified: B2B account intelligence dashboards and data quality governance
• 4-day AWS Immersion Day built prototype ingesting 21 data sources into unified views
• Architecture uses AWS Glue for ETL, Amazon Athena for querying, Amazon QuickSight for BI dashboards
• AWS Step Functions orchestrates Glue jobs; AWS Glue Data Quality ensures data integrity
• Sales teams now access unified dashboards on desktop and mobile with real-time insights
• Foundation established for scalable data lake with governance controls across operating companies

Altron successfully transformed siloed operations into a collaborative, data-driven organization by implementing a working prototype that unified customer data across geographies and systems.