This article provides a comprehensive blueprint for startups in the AWS Global Startup Program to build and execute a joint go-to-market motion with AWS.

• Identify core solution strengths and how they complement AWS services
• Conduct technical discovery with AWS Partner team to find complementary opportunities
• Create joint solution briefs explaining "better together" value proposition
• Build data-driven editorial calendar tied to revenue goals and lead targets
• Generate top-of-funnel leads through content (ebooks, webinars, case studies) and events
• Convert MQLs to SQLs using product-led growth and executive-focused strategies
• Engage builder audiences through community platforms, workshops, and training programs
• Target enterprise executives through vertical-based campaigns and panel discussions
• Accelerate sales using APN Customer Engagements, ISV Accelerate, and AWS Marketplace

The AWS Global Startup Program provides dedicated support and co-funding to help early-stage startups scale through structured GTM planning and execution across the entire sales funnel.