
AWS Elemental MediaTailor Channel Assembly now supports cue ad tags for configuring ad breaks in HLS outputs, enabling compatibility with more video ad tech and FAST platforms while allowing asset metadata configuration per break.


<div><p>This article announces that AWS Elemental MediaTailor Channel Assembly now supports cue ad tags for configuring ad breaks in HLS outputs.</p><ul><li>Configure ad breaks using cue ad tags in addition to date range for HLS</li><li>Channel Assembly creates EXT-X-CUE-IN/OUT/CONT markers automatically</li><li>Asset metadata key/value pairs can be included in EXT-X-ASSET tags</li><li>Enables compatibility with wider variety of ad tech and FAST platforms</li><li>Supports SSAI providers without requiring SCTE-35 markers</li><li>Allows cost-efficient OTT linear channel creation from existing content</li></ul><p>This update expands MediaTailor's ad insertion capabilities, enabling better integration with various ad platforms and improved monetization options for linear streaming channels.</p></div>


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