
Many SMBs store data in the cloud but fail to analyze it due to lack of knowledge, skills, and understanding of data's business value, missing opportunities to drive growth and innovation.


<div><p>This article examines why SMBs fail to maximize data value despite cloud migration, based on a survey of 800+ C-suite executives.</p><ul><li>Over 50% of SMBs lack knowledge and experience to use data for growth</li><li>Only 35% of SMBs using cloud storage also use cloud-based analytics tools</li><li>53% don't know what insights their data could provide; 52% don't understand ROI</li><li>90% modernizing data management, but only 42% investing data for growth</li><li>Top growth areas: product development (57%), service improvement (55%), productivity (52%)</li><li>Cloud migration is first step; unified data infrastructure enables better decisions</li><li>Technology partners provide knowledge, analytics tools, and unified data access</li><li>Example: FreeCast centralized data to improve ad revenue and reduce churn</li></ul><p>SMBs must move beyond cloud storage to analytics and unified data infrastructure with expert support to unlock competitive advantages and drive sustainable growth.</p></div>


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