
AppsFlyer's 2023 eCommerce app marketing report reveals that despite a 25% decline in user acquisition spending, cost per install decreased 30% year-over-year, while holiday season consumer spending surged 81% on Black Friday with strong monetization potential across iOS and Android platforms.


<div><p>This article summarizes AppsFlyer's 2023 State of eCommerce App Marketing Report, highlighting key trends in mobile app user acquisition and spending.</p><ul><li>Global ecommerce app UA budgets reached $4.9 billion in 2022, declining 25% in H2 2022</li><li>India leads Android spending at $320 million; US tops iOS at $325 million</li><li>Cost per install dropped 30% in Q1 2023 vs Q1 2022; iOS down 33%, Android down 11%</li><li>November 2022 consumer spending increased 10% year-over-year despite economic downturn</li><li>Black Friday 2022 saw 81% surge in consumer spend; Android users increased 61%</li><li>iOS apps have 85% higher paying user proportion at 8.9% vs Android's 4.8%</li><li>Peak season conversion rates exceeded monthly averages by 15% on both platforms</li></ul><p>The report indicates strong holiday season performance and opportunities for cost-effective user acquisition strategies in 2023.</p></div>


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