
AWS Partners can develop effective co-sell programs by defining clear SMART objectives, aligning program goals with those objectives, adopting AWS Marketplace as a strategic sales channel, prioritizing sales team education and enablement, securing cross-functional stakeholder support, leveraging existing AWS resources, and continuously monitoring and iterating for improvement.


<div><p>This article provides best practices for AWS Partners developing a co-sell program to collaborate effectively with AWS and achieve business objectives.</p><ul><li>Define SMART co-sell business objectives focused on opportunities, revenue, and marketplace sales</li><li>Align program goals and projects directly with co-sell business objectives to avoid resource waste</li><li>Adopt AWS Marketplace as strategic sales channel; customers spend 80% more through it</li><li>Prioritize education and enablement for sales teams on AWS culture, structure, and co-selling techniques</li><li>Secure support from internal sales leadership and external AWS stakeholders like ISV Sales Managers</li><li>Leverage existing resources including AWS Partner CRM Connector and ISV Co-Sell Checklist</li><li>Monitor progress regularly and iterate based on feedback from internal and external stakeholders</li></ul><p>Successful co-sell programs require clear objectives, stakeholder alignment, sales team enablement, and continuous monitoring to maximize AWS partnership opportunities.</p></div>


Related articles