This article describes how The Mill Adventure, an iGaming platform provider, built a data analytics solution using AWS and Amazon QuickSight to enable data-driven decision-making for its B2B partners.

• iGaming industry generates massive data but lacks analysis-ready datasets and timely access
• Built serverless platform using Lambda, DynamoDB, Kinesis, S3, Athena, and QuickSight
• Real-time data flows from gaming portal through microservices to Kinesis Data Streams
• ETL pipelines transform raw data into optimized Parquet format for fast querying
• QuickSight dashboards provide KPIs, affiliate analysis, cohort analysis, and player onboarding metrics
• Campaign outcome analysis helps evaluate promotional performance and ROI
• Compliance and responsible gaming reports identify problematic player behavior patterns
• Game performance metrics track engagement and popularity post-release

The Mill Adventure empowers iGaming partners with timely data insights to make competitive business decisions and improve player experiences.