This article describes how Position2's Arena Calibrate platform uses Amazon QuickSight Embedded to help marketers track and optimize digital marketing performance across multiple channels.

• Arena Calibrate is a customizable marketing dashboard with ML-powered automated insights for campaign optimization
• Position2 selected QuickSight for seamless AWS integration, customization flexibility, and consumption-based pricing
• QuickSight dashboards track marketing funnel metrics: lead generation, MQLs, SQLs, CAC, and ROAS
• Dashboard publishing time reduced from 2 days to 2 hours using QuickSight templates and APIs
• Infrastructure costs dropped approximately 50% with QuickSight's usage-based billing model
• Dashboard load times improved 20% using QuickSight's SPICE in-memory engine with Snowflake
• Clients achieved 3-5% ROAS increase and 20-25% productivity gains across teams

Position2 leveraged QuickSight's embedded analytics to build a scalable BI platform that reduces marketing complexity and accelerates insights for data-driven decision-making.