
AWS launches the Customer Engagement Incentive program to help partners reduce sales costs and accelerate customer adoption by providing funding for engaging new AWS cloud customers in early adoption stages.


<div><p>This article announces the Customer Engagement Incentive, a new AWS program designed to help partners acquire and engage new cloud customers more cost-effectively.</p><ul><li>Addresses high cost of acquiring new customers versus expanding existing relationships</li><li>Available to GSI, SI, Solution Provider, and Distribution Partners</li><li>Provides cash, credits, and discounts to offset sales and engagement costs</li><li>Supports partners through advising, building, launching, and managed services phases</li><li>Funding available earlier in sales cycle to focus on initial workloads first</li><li>Submitted through APN Customer Engagements Pipeline Manager in Partner Central</li></ul><p>The incentive helps AWS partners capitalize on the $1.3+ trillion cloud IT spending opportunity by lowering customer acquisition costs and enabling profitable scaling from small to large customers.</p></div>


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