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Prime Day 2023 Powered by AWS – All the Numbers

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This article details AWS infrastructure metrics powering Amazon Prime Day 2023, which achieved record-breaking sales and traffic volumes.

  • 375 million items purchased on first day, largest sales day ever for Amazon
  • Amazon EBS allocated 163 petabytes capacity, peaked at 15.35 trillion requests
  • AWS CloudTrail processed over 830 billion events during Prime Day
  • Amazon DynamoDB peaked at 126 million requests per second
  • Amazon Aurora processed 318 billion transactions across 5,835 instances
  • Amazon SES delivered 56% more emails with 99.8% delivery success rate
  • Amazon CloudFront handled 500 million HTTP requests per minute peak
  • Amazon SQS processed 86 million messages per second, 22% increase year-over-year
  • Amazon EC2 used 2.7x more Graviton-based instances than 2022, reducing energy by 60%
  • Amazon Pinpoint sent tens of millions SMS with 98.3% delivery success

AWS achieved 35% more traffic with only 7% more EBS capacity through efficiency improvements, demonstrating successful infrastructure scaling for massive retail events.



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