Prime Day 2023 Powered by AWS – All the Numbers
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This article details AWS infrastructure metrics powering Amazon Prime Day 2023, which achieved record-breaking sales and traffic volumes.
- 375 million items purchased on first day, largest sales day ever for Amazon
- Amazon EBS allocated 163 petabytes capacity, peaked at 15.35 trillion requests
- AWS CloudTrail processed over 830 billion events during Prime Day
- Amazon DynamoDB peaked at 126 million requests per second
- Amazon Aurora processed 318 billion transactions across 5,835 instances
- Amazon SES delivered 56% more emails with 99.8% delivery success rate
- Amazon CloudFront handled 500 million HTTP requests per minute peak
- Amazon SQS processed 86 million messages per second, 22% increase year-over-year
- Amazon EC2 used 2.7x more Graviton-based instances than 2022, reducing energy by 60%
- Amazon Pinpoint sent tens of millions SMS with 98.3% delivery success
AWS achieved 35% more traffic with only 7% more EBS capacity through efficiency improvements, demonstrating successful infrastructure scaling for massive retail events.
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