
Arlington, Virginia's ReLaunch program equipped over 200 small businesses with cloud technology, digital training, and consulting services to establish online presence and compete in the post-pandemic digital economy.


<div><p>This article describes how Arlington, Virginia launched ReLaunch, a grant program that helped over 200 small businesses transition online during the COVID-19 pandemic.</p><ul><li>ReLaunch provided business consultations, tech training, and digital resources to legacy businesses</li><li>AWS Partner Nub8 consulted on cloud services including Amazon LightSail, Route 53, and Cloudflare</li><li>Services enabled businesses to build websites, improve e-commerce, and optimize scalability and security</li><li>Island Jewelry successfully created an e-commerce site, boosting sales through social media discovery</li><li>Program emphasizes collaborative approach, flexibility, empathy, and dedicated liaison support</li><li>Originally funded by American Rescue Plan; now underwritten by Arlington County</li><li>Model serves as blueprint for other communities implementing similar small business programs</li></ul><p>ReLaunch demonstrates how public-private partnerships can effectively digitize legacy small businesses and strengthen local economies.</p></div>


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