Home icon
10DLC Registration Best Practices to Send SMS with Amazon Pinpoint

Blog



This article provides comprehensive best practices for registering 10DLC (Ten-Digit Long Code) to send SMS messages in the United States via AWS End User Messaging.

  • 10DLC is for Application-to-Person SMS in the US only, requiring company and campaign registration
  • Register through AWS console or SMS V2 API; follow company info best practices for approval
  • Ensure company name matches email/website domains and provide active support contact details
  • Public profit companies must complete brand verification email process from Campaign Registry
  • Optional brand vetting ($40 fee) increases carrier throughput quotas beyond default limits
  • Campaign registration requires clear descriptions, terms/conditions, privacy policy, and opt-in workflow
  • Opt-in must include brand name, T&C link, privacy policy link, frequency, care info, opt-out details
  • Provide exact opt-in confirmation, help, and stop messages complying with carrier requirements
  • Sample messages must reflect actual content, include brand name, and align with use case
  • Abandoned cart messages require double opt-in and additional privacy/terms requirements

Proper registration following these practices ensures smooth approval and compliance with carrier requirements for SMS campaigns.



Go to article

The AWS News Feed is currently looking for gold sponsors. If you want to support the AWS community and reach a large audience of AWS professionals, consider sponsoring the AWS News Feed.

Related articles

The AWS News Feed is currently looking for silver sponsors. If you want to support the AWS community and reach a large audience of AWS professionals, consider sponsoring the AWS News Feed.