This article explains why AWS customers choose to procure software through Channel Partners in AWS Marketplace and the benefits they receive.

• Forrester study shows 75% reduction in vendor onboarding effort via AWS Marketplace
• Consolidated billing simplifies financial management and cost tracking
• Customized pricing and payment schedules optimize costs for organizations
• Private Marketplace provides authorized software catalog with governance controls
• Vendor Insights dashboard compiles security and compliance information
• Channel Partners offer implementation support, managed services, and local expertise
• Canalys predicts one-third of marketplace procurement via Channel Partners by 2025
• iFood case study: procurement time reduced from 2-3 months to 3 days
• Partners provide risk mitigation through vendor due diligence and post-sales support
• Flexible financing options available through Channel Partners and third-party lenders

AWS Marketplace Channel Partners deliver added value through expertise, implementation support, and services that help customers maximize savings and accelerate innovation.