Migrating to a cloud ESP: How to onboard to Amazon SES
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This article provides a comprehensive guide for migrating to Amazon SES, covering migration scenarios, step-by-step implementation, and best practices for email deliverability.
- Three migration scenarios: on-premises to SES, cloud provider to SES, hybrid solutions
- Identify email use cases: marketing, transactional, business communications, inbox, OTP
- Separate marketing and transactional traffic using subdomains for better management
- Verify domain ownership to enable DKIM, SPF, DMARC, and BIMI authentication
- Test in sandbox environment before requesting production access
- Choose IP management strategy: shared, dedicated, managed dedicated, or BYOIP
- Warm up new IPs gradually, starting small and doubling volume every other day
- Generate SMTP credentials and configure SMTP endpoint for applications
- Monitor bounces, complaints, and deliverability using reputation metrics and VDM
- Implement ramp-up/ramp-down strategy targeting engaged recipients first
Following this systematic migration approach ensures smooth transition to Amazon SES with maintained deliverability and domain reputation.
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