AWS for Media & Entertainment launches new Monetization solution area
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The article announces the launch of a new Monetization solution area by AWS for Media & Entertainment (M&E). This solution area aims to help media companies simplify and modernize their advertising, licensing, subscription and marketing technology strategies, increase revenue across viewing platforms, and build deeper, more personalized relationships with audiences.
Specifically, the article covers:
- The shift in viewership from linear TV to digital video and the need for media companies to align their revenue models accordingly
- The importance of converged TV advertising tools and solutions to unify linear and digital advertising operations
- The need for unified audience measurement data and customer 360 tools to enable data collaboration and increase customer lifetime value
- The use of generative AI for hyper-personalization, audience segmentation, and ad creative generation
- The involvement of AWS Partners like ActioniQ, Comscore, Innovid, and Veritone in delivering industry-recognized technology solutions
- The availability of AWS for M&E monetization solutions globally
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