Ticketmaster optimizes add-on offers for fans with a unified, serverless data stream powered by AWS
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The article discusses how Ticketmaster has built a new serverless data stream solution on AWS to personalize add-on offers for fans when purchasing tickets. This has led to a double-digit lift in add-on revenue per transaction.
Specifically, the article covers:
- Background on Ticketmaster's goal to provide a seamless and personalized experience for fans
- The new data stream solution built on AWS that surfaces event add-on inventory for optimization at scale
- How the solution uses machine learning to tailor add-on offers based on the fan's identity, purchase history, and event context
- The AWS services used to build the serverless architecture, including AWS Lambda, Amazon MSK, Amazon SNS, Amazon SQS, and Amazon Kinesis
- Benefits of the solution, such as increased fan engagement, faster site load speed, and potential for new vendor partnerships
- Ticketmaster's overall strategy of being technology-forward and customer-centric, with AWS as a partner to enhance their capabilities
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