Amazon Connect provides a Zero-ETL analytics data lake to access contact center data, enabling organizations to track key performance metrics and optimize customer experience and operational efficiency using their chosen Business Intelligence (BI) tool.

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<p>This article announces a preview of Amazon Connect's new analytics data lake feature, which provides organizations with a zero-ETL analytics capability to access their contact center data and gain insights to optimize performance metrics like customer satisfaction.</p>
<p>Specifically, the article covers:</p>
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<li>The analytics data lake eliminates the need for complex data pipelines and ETL operations by providing a unified, de-duplicated data source ready for querying.</li>
<li>Organizations can use Amazon Athena with Amazon QuickSight or third-party BI tools to create custom reports and dashboards from the data lake.</li>
<li>Managers can use the analytics data lake to track key metrics, visualize agent performance, and adjust routing profiles to improve customer experience and operational efficiency.</li>
<li>The analytics data lake is available in several AWS regions, and interested parties can sign up for the preview.</li>
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Amazon Connect provides Zero-ETL analytics data lake to access contact center data (preview)

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