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How to build serverless entity resolution workflows on AWS

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This article discusses how to build a serverless end-to-end entity resolution solution using AWS Entity Resolution to match, link, and enhance related records across multiple applications, channels, and data stores.

Specifically, the article covers:

  • A high-level example of an e-commerce company (AnyCompany) wanting to deliver personalized experiences by creating a unified view of their customers
  • The proposed solution architecture using various AWS services for:
    • Historical data processing
    • Near real-time lookup
    • Ongoing incremental processing
    • Security
  • Conclusion highlighting the key capabilities of AWS Entity Resolution for building data matching workflows


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