Global media companies enhance monetization and drive audience engagement with AWS
Media Blog
The article discusses how global media companies like NBCUniversal and TV New Zealand are leveraging AWS services to enhance their monetization strategies, drive audience engagement, and optimize advertising experiences.
Specifically, the article covers:
- NBCUniversal's use of AWS to modernize advertising and marketing technology, including an in-flight linear optimization solution and enhanced audience insights through an integration with Amazon Publisher Cloud and AWS Clean Rooms.
- TV New Zealand's use of AWS Clean Rooms and Amazon Personalize to create personalized advertising experiences while protecting viewer data and privacy.
- The importance of AWS tools and services in tackling challenges and optimizing converged TV experiences as publishers seek to overcome complexity and enhance monetization strategies.
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