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New Zealand Cricket taps Imagen and AWS to score big with fans and partners

Media Blog

This article discusses how New Zealand Cricket (NZC) is leveraging AWS and Imagen's Live Connect solution to enhance fan and partner engagement for cricket matches. Specifically, it covers:

  • NZC's workflow for storing, managing, editing, and redistributing live and archived video in the cloud using AWS Elemental MediaConnect and MediaLive
  • How the solution provides secure, cost-effective access to content for broadcasters and commercial partners
  • The benefits of instant content archiving and clipping capabilities compared to NZC's previous setup
  • NZC's exploration of machine learning and AI, including plans to integrate Amazon Rekognition for automated smart clip creation
  • The overall value this cloud-based workflow brings to NZC in terms of fan engagement, partner monetization, and future innovation
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