AWS to showcase live broadcast workflows, generative AI, and more at NAB 2024

This article provides an overview of AWS's presence and activities at the upcoming National Association of Broadcasters (NAB) Show 2024 in Las Vegas. It highlights AWS's focus on showcasing its solutions for the media and entertainment industry, particularly in areas like live broadcast workflows and generative artificial intelligence (AI).

Specifically, the article covers:

• AWS's collaboration with NVIDIA for a live cloud-powered newsroom production demonstration called "NAB Show LIVE"
• An NAB main stage presentation on how generative AI is changing the media and entertainment landscape
• Demonstrations in the AWS booth covering various aspects of media workflows, including broadcast & live production, monetization, direct-to-consumer, media supply chain & archive, data science & analytics, content production, and a generative AI playground
• AWS Partner Village and Learning Lounge featuring various AWS partners and learning opportunities
• A generative AI golf experience in collaboration with Full Swing and the PGA TOUR
• AWS's sponsorship of the Women's Leadership Summit at NAB
• AWS's sponsorship of the NAB Show Excellence in Sustainability Awards