How to Implement Self-Managed Opt-Outs for SMS with Amazon Pinpoint
Messaging & Targeting Blog
This article explains how to implement self-managed opt-outs for SMS campaigns using Amazon Pinpoint.
Specifically, the article covers:
- Overview of managed and self-managed opt-out processes for SMS in Amazon Pinpoint
- Reasons for implementing a self-managed opt-out process
- Step-by-step guide to set up a serverless architecture using AWS services (Lambda, DynamoDB, SNS) to handle opt-in/opt-out requests and status updates
- Sample code for the Lambda functions and DynamoDB table structure
- Instructions for cleaning up the resources after implementation
- Conclusion highlighting the benefits and additional resources
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