PBS modernizes its video encoding workflow with AWS Elemental MediaConvert

This article discusses how PBS (Public Broadcasting Service) modernized its video encoding workflow using AWS Elemental MediaConvert, resulting in improved video quality, faster download times, and significant cost savings.

Specifically, the article covers:

• PBS's objectives: optimize encoding ladder, improve video quality, and reduce costs
• Adoption of MediaConvert with Automated ABR, Quality-Defined Variable Bitrate (QVBR), and Common Media Application Format (CMAF) packaging
• Extensive testing and analysis to determine the optimal video compression while maintaining visual quality
• A hybrid strategy for re-encoding content, focusing on the entire Kids catalog and most-watched General Audience titles
• Benefits achieved: over 50% reduction in streaming costs, improved viewer experience, and future potential for 4K and HDR content