Optimize direct-to-consumer workloads through AWS Marketplace

This article discusses how media and entertainment (M&E) organizations can optimize their direct-to-consumer (D2C) streaming workloads using AWS Marketplace solutions. It highlights the challenges faced by M&E companies, such as profitability, technology skillset limitations, and pipeline integration complexities.

Specifically, the article covers:

• The M&E D2C industry landscape and trends, including increased cloud investment, vertical/horizontal scaling, and AI/ML adoption
• The story of Urban Edge Network (UEN), an HBCU-focused media company that leveraged Amagi's solution from AWS Marketplace to launch a successful D2C streaming service
• Key benefits of Amagi's solution, including content creation tools, centralized distribution marketplace, and monetization capabilities
• Insights from UEN's CTO on delivering experiences for schools and consumers, future ambitions, and the value of continuous improvement
• An overview of AWS Marketplace as a platform for finding and deploying M&E cloud solutions to address D2C challenges