Gaining media insights while protecting customer data with Amazon Publisher Cloud (APC) powered by AWS Clean Rooms
Media Blog
The article discusses Amazon Publisher Cloud (APC), a new signal collaboration service that helps media and entertainment companies analyze their first-party data with signals from Amazon Ads and advertisers without sharing or moving their underlying data, all within their AWS cloud environment.
Specifically, the article covers:
- How APC, built on AWS Clean Rooms, enables media companies to plan, activate, and measure programmatic deals by analyzing their data together with signals from Amazon Ads and advertisers while protecting customer privacy and data IP
- Benefits of APC, such as driving more efficient campaign reach among advertisers' desired audiences and seamless activation across formats, properties, categories, and transaction types in Amazon DSP
- Use cases from companies like Dotdash Meredith, DirecTV, Fandom, Flywheel, and TelevisaUnivision who have used the APC beta for programmatic deals
- Conclusion highlighting how customers can contact AWS to learn more about benefiting from APC on AWS Clean Rooms
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