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Maple Leaf Sports & Entertainment gains an edge with an assist from AWS

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This article discusses how Maple Leaf Sports & Entertainment (MLSE) developed a cloud-based rapid prototyping solution called Protostar to reduce the time-to-insight for their various sports teams and business units.

Specifically, the article covers:

  • The need for sports organizations to quickly analyze and apply data insights for competitive advantage
  • MLSE Digital Labs' development of Protostar, a rapid prototyping framework built on Amazon EKS, to quickly deploy performance applications across teams
  • Examples of Protostar applications, such as a tool for the Toronto Raptors to analyze biomechanics data and a tool for Toronto FC to quickly analyze opponent lineups
  • Benefits of using Amazon EKS for Protostar, including leveraging existing Kubernetes expertise, secure multi-tenancy, and reusable deployment strategies
  • The deployment process for Protostar applications, utilizing GitHub Actions, Amazon ECR, and Amazon EKS
  • How Protostar enables MLSE to efficiently build, deploy, and iterate on data-driven solutions across their sports ecosystem


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