4 new ways AWS customers are using Amazon Bedrock to transform advertising and marketing

The article discusses how AWS customers are using Amazon Bedrock, AWS's service for building and scaling generative AI applications, to transform advertising and marketing.

Specifically, the article covers:

• Four AWS customers debuting new generative AI advertising and marketing technology developments using Amazon Bedrock at Cannes Lions Festival:
  • GrowthLoop's Computed Attributes feature for personalized marketing campaigns
  • SAS integrating Customer Intelligence 360 with Amazon Bedrock for better campaigns
  • Showpad using Amazon Bedrock for personalized content and insights
  • Zeta Global's Zeta Marketing Platform using Amazon Bedrock for improved outputs
• Developments around AWS Clean Rooms for secure data collaboration by AppsFlyer, Lotame, The Weather Company, and Upwave
• How AWS supports advertising and marketing customers with solutions like Amazon Bedrock and AWS Clean Rooms