Medical content creation in the age of generative AI

This article discusses how generative AI and large language models (LLMs) can assist in medical content creation, specifically for disease awareness marketing campaigns in the healthcare and life sciences industry.

Specifically, the article covers:

• An overview of the challenges in creating accurate medical marketing content
• A system built on Amazon Bedrock that leverages LLMs to generate and revise medical content
• The architecture and workflow of the system, involving AWS services like Lambda, Textract, and Translate
• How the system prepares input data like research articles and briefs for the LLM
• Details on the content generation process using prompt engineering with the LLM
• The content revision process, allowing iterative feedback to refine the generated content
• Additional guardrails for fact-checking and rules evaluation to ensure accuracy
• Conclusion on the potential of generative AI to streamline medical content creation while maintaining quality