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Supporting Tomorrow’s Athletes with Today’s Generative Artificial Intelligence

AWS Smart Business Blog



The article discusses how Blast Motion, a sports technology company, is using generative artificial intelligence (AI) to provide personalized coaching and insights to athletes of all levels, from professionals to amateurs.

Specifically, the article covers:

  • Blast Motion's mission to democratize sports improvement by making professional-level coaching accessible to all athletes
  • The launch of Blast iQ, a product that uses generative AI to analyze swing data and provide customized training programs and progress reports
  • How Blast iQ compares an athlete's swing against a machine learning model of over 325 million swings to generate personalized insights and recommendations
  • Blast Motion's collaboration with AWS and Persistent to develop Blast iQ using Amazon Bedrock's generative AI framework and Amazon Titan's foundation models
  • An example of how Blast iQ can help a high school baseball player improve their swing and achieve their dreams of playing professionally


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