AWS AppConfig announces feature flag targets, variants, and splits

This article announces new advanced targeting capabilities for AWS AppConfig feature flags, allowing customers to set up multiple values (variants) within a flag and target those values to specific user segments or traffic splits.

Specifically, the article covers:

• Feature flag targets and variants to enable fine-grained targeting of features to specific user segments like allow lists or customer tiers
• Traffic splits to enable gradual rollout of features to a percentage of users before full rollout
• How to set up targets/variants by creating an AppConfig feature flag, setting its value, creating variants of that flag, and creating rules for targeting variants to different segments
• Using the latest AppConfig Agent to retrieve the targeted flag data and variants based on passed user context
• Availability of these capabilities in all AWS regions including GovCloud