Home icon

Data-Driven Customer Management Across Data Silos, Powered by PwC’s Customer Insights Engine on AWS

AWS Partner Network Blog

This article covers PwC Australia's Customer Insights Engine (CIE) accelerator developed on AWS. CIE helps organizations generate a unified 360-degree view of their customers by integrating data from disparate sources.

Specifically, the article covers:

  • Overview of CIE's capabilities in ingesting data from multiple sources, fuzzy matching, and creating a "golden record" for each customer
  • Architecture of CIE using AWS services like S3, EventBridge, Glue, Neptune, DynamoDB, etc.
  • Process of creating a unified customer view/golden record across channels like retail stores, online stores, and insurance business
  • Key benefits of CIE like single customer view, personalized analytics, flexibility, and near real-time event store
  • Conclusion highlighting how CIE can transform customer data silos into a golden record enabling better customer experience
Go to article

The AWS News Feed is currently looking for gold sponsors. If you want to support the AWS community and reach a large audience of AWS professionals, consider sponsoring the AWS News Feed.

Related articles

Nov 12
2024
How PwC uses AI as the Architect Building a Next-Gen Managed Cloud Service Platform in AWS
May 2
2024
Unlocking the Power of Customer Data: How Caylent and AWS Modernized an Analytics Pipeline
Nov 20
2025
Transforming Smart Product Companies into Digital Service Leaders: A Data-Driven Marketing Architecture on AWS
Mar 12
2024
Creating bespoke customer engagement with ThinkAnalytics using generative AI on AWS

The AWS News Feed is currently looking for silver sponsors. If you want to support the AWS community and reach a large audience of AWS professionals, consider sponsoring the AWS News Feed.