Data-Driven Customer Management Across Data Silos, Powered by PwC’s Customer Insights Engine on AWS
AWS Partner Network Blog
This article covers PwC Australia's Customer Insights Engine (CIE) accelerator developed on AWS. CIE helps organizations generate a unified 360-degree view of their customers by integrating data from disparate sources.
Specifically, the article covers:
- Overview of CIE's capabilities in ingesting data from multiple sources, fuzzy matching, and creating a "golden record" for each customer
- Architecture of CIE using AWS services like S3, EventBridge, Glue, Neptune, DynamoDB, etc.
- Process of creating a unified customer view/golden record across channels like retail stores, online stores, and insurance business
- Key benefits of CIE like single customer view, personalized analytics, flexibility, and near real-time event store
- Conclusion highlighting how CIE can transform customer data silos into a golden record enabling better customer experience
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