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Streamline SMS and Emailing Marketing Compliance with Amazon Comprehend

Messaging & Targeting Blog



This article discusses how to use AWS services like Amazon Comprehend, S3, and Lambda to streamline SMS and email marketing compliance by proactively scanning and classifying marketing content.

Specifically, the article covers:

  • Building a custom classification model in Amazon Comprehend to identify compliant vs. non-compliant marketing messages
  • Creating an endpoint in Amazon Comprehend to analyze documents using the custom model
  • Scanning text in real-time or batch mode using the Comprehend endpoint
  • Optionally using AWS Lambda to publish compliant messages to communication services like Amazon SES, Amazon Pinpoint, or Amazon SNS
  • The overall solution helps businesses avoid penalties and reputational damage by flagging non-compliant content before distribution


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