Axis Bank modernizes its customer digital journeys on AWS

This article discusses how Axis Bank, a leading private bank in India, modernized its customer digital journeys for retail banking products by building digital products on AWS. The bank adopted a "hollowing the core" approach, decoupling customer-facing experiences from the underlying core systems to enable greater agility and innovation.

Specifically, the article covers:

• The bank's approach of "hollowing the core" to modernize its core IT systems while building digital products and services on AWS.
• An overview of the credit card lifecycle management application Olive, built on AWS, which offers various self-service features to customers.
• The technology stack and deployment architecture of Olive on AWS, including services like Amazon CloudFront, Amazon EKS, Amazon DocumentDB, and Amazon QuickSight.
• The unboxing journey built within Olive to facilitate the migration of credit card customers from a recently acquired global bank.
• The scale and business benefits achieved, including serving millions of daily customer visits and API requests, faster onboarding, and increased cross-selling/up-selling.
• Conclusion highlighting how the digital transformation on AWS has enabled Axis Bank to expand its customer base and deliver exceptional customer experiences.