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Amazon Connect launches AI assistant for customer segments and trigger-based campaigns

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Amazon Connect has launched two new AI-powered features to help businesses improve customer engagement:

  • AI-powered segment assistant in Customer Profiles allows users to create customer segments using natural language queries
  • Users can identify customer segments like those with increased support cases or reduced purchases
  • Trigger-based campaigns enable proactive customer communication based on real-time events
  • Automatically engage customers through preferred channels for actions like abandoned shopping carts
  • Pay-as-you-go pricing model for customer profiles and campaign processing

These features are available across multiple AWS regions, providing businesses with more sophisticated and personalized customer interaction tools.

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