Amazon Connect launches AI assistant for customer segments and trigger-based campaigns
News
Amazon Connect has launched two new AI-powered features to help businesses improve customer engagement:
- AI-powered segment assistant in Customer Profiles allows users to create customer segments using natural language queries
- Users can identify customer segments like those with increased support cases or reduced purchases
- Trigger-based campaigns enable proactive customer communication based on real-time events
- Automatically engage customers through preferred channels for actions like abandoned shopping carts
- Pay-as-you-go pricing model for customer profiles and campaign processing
These features are available across multiple AWS regions, providing businesses with more sophisticated and personalized customer interaction tools.
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