New shopper authentication experiences from Amazon Just Walk Out
Industries Blog
AWS has announced two new Amazon Just Walk Out authentication products to expand retailer use cases:
- Modular authentication pedestals allow retailers to use preferred payment processors and easily modify authentication hardware
- Door authorization enables converting existing spaces into Just Walk Out stores without gate lanes
- Integrated with payment providers Adyen and Shift4, including first-time American Express support in the UK
- Technology eliminates checkout lines using AI, computer vision, sensors, and RFID
- Early adopters like IONNA and UC San Diego have seen improved operational efficiency and customer experience
The new features provide retailers more flexibility in implementing autonomous retail technology with reduced complexity and cost.
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