Harnessing Generative AI on AWS to Transform Retail Insights
Industries Blog
Tapestry, a luxury fashion holding company, leveraged generative AI on AWS to transform retail insights and improve employee feedback collection across its brands like Coach, Kate Spade, and Stuart Weitzman.
- Developed two AI applications: Tell Rexy (feedback collection) and Ask Rexy (analytics chatbot)
- Built on nearly 20 AWS services, including Amazon Bedrock, S3, Transcribe, and Comprehend
- Collected nearly 30,000 pieces of feedback from thousands of store associates in one year
- Enabled multilingual feedback collection and sentiment analysis
- Accelerated AI application development by 10x with a reusable, extensible architecture
The generative AI engine enables Tapestry to gain unprecedented insights into store operations, inventory management, and employee experiences while creating a scalable platform for future AI innovations.
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