How the NFL uses generative AI from AWS to streamline media asset search
Media Blog
The NFL has developed a generative AI system powered by AWS to streamline media asset search and management, revolutionizing how the league handles its vast content library.
- Tackles over a century of football content, including millions of video clips and statistics
- Uses Amazon Bedrock and large language models to enable natural language queries
- Allows rapid search of media assets with results populating within five seconds
- Achieves over 90% accuracy in search results
- Provides consolidated asset links with easy access to related media
The AI system transforms raw data into compelling narratives, offering new opportunities for content generation and deeper fan engagement while signaling the NFL's commitment to technological innovation.
The AWS News Feed is currently looking for gold sponsors. If you want to support the AWS community and reach a large audience of AWS professionals, consider sponsoring the AWS News Feed.
Related articles
2024
2025
2024
2025
The AWS News Feed is currently looking for silver sponsors. If you want to support the AWS community and reach a large audience of AWS professionals, consider sponsoring the AWS News Feed.