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Amazon Prime Video advances search for sports using Amazon OpenSearch Service

Big Data Blog



Amazon Prime Video enhanced its sports search capabilities using Amazon OpenSearch Service, creating a more intuitive search experience for sports content.

  • Implemented semantic vector search to match sports events beyond keyword matching
  • Used K-nearest neighbor (KNN) search to find relevant sports events based on semantic meaning
  • Developed a custom binary relevance classification machine learning model to filter results
  • Utilized AWS services including SageMaker, DynamoDB, and OpenSearch Service
  • Leveraged Neural Search capabilities to simplify vector embedding generation

The solution significantly improved search result precision, increased customer engagement, and enhanced content discovery for Prime Video Sports users. The innovative approach demonstrates the power of AI and machine learning in creating more intelligent search experiences.



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