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AWS Strategic Collaboration Agreement Powers Crayon’s 3X Revenue Growth

AWS Partner Network Blog

The article details how Crayon, an AWS Premier Tier Services Partner, achieved significant business transformation through a Strategic Collaboration Agreement (SCA) with AWS.

  • Achieved 3X revenue growth in AWS business from 2023-2024
  • Launched three new revenue streams: AWS Distribution, AWS Marketplace solutions, and Generative AI services
  • Established a unified AWS practice across 46 countries
  • Used a 'Define-Organize-Execute-Measure' mechanism to drive strategic alignment
  • Created a specialized central AWS core team with aligned incentives

Key transformation elements included creating a dedicated AWS practice, restructuring sales strategies, and implementing comprehensive performance tracking across the organization.

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