AWS Clean Rooms Spark SQL now supports aggregation and list analysis rules

AWS Clean Rooms has expanded its Spark SQL capabilities with new privacy-enhancing controls for aggregation and list analysis rules.

• Supports SQL queries with configurable resources for performance, scale, and cost
• Enables advertisers to create targeted audience segments without sharing raw data
• Allows publishers to run media planning and campaign measurement analyses
• Users can update existing collaborations to use Spark analytics engine
• Protects underlying data of all collaborating parties

The feature is now generally available in select AWS Regions, providing a more secure way for companies to analyze collective datasets without exposing sensitive information.