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How Amazon Worldwide Returns & ReCommerce enhanced analytics capabilities with Amazon Q in QuickSight

Business Intelligence Blog



Amazon's Worldwide Returns & ReCommerce (WWRR) organization transformed its analytics capabilities by migrating to Amazon QuickSight, addressing significant data and reporting challenges.

  • Migrated from a limited reporting system managing 6.1 PB of data
  • Implemented QuickSight in three phases from June 2023 to 2025
  • Created over 1,000 dashboards and 130+ datasets
  • Developed an innovative R&R Data Assistant using Amazon Q in QuickSight
  • Reduced visual latency from 45 to 7.44 seconds
  • Achieved $700,000 in annual licensing cost savings
  • Enabled 55,000 self-serve analysis sessions in 2024

The solution provides enhanced self-service analytics, improved performance, and advanced natural language capabilities for over 4,000 users across business, finance, operations, and tech teams.



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