University of Arkansas – Pulaski Tech increases campus app engagement by 253% with generative AI from AWS Partner Modo Labs
Public Sector Blog
The University of Arkansas - Pulaski Technical College (UA-PTC) partnered with Modo Labs and AWS to develop MyAgent, a generative AI assistant that dramatically improves student engagement and campus information access.
- Launched a generative AI agent within their mobile app in just eight weeks
- Achieved 253% year-over-year increase in admissions content engagement
- Used Amazon Bedrock and Claude 3 Haiku language model to power the assistant
- MyAgent became the app's most-used feature, accounting for 21.8% of mobile and desktop activity
- Implemented responsible AI safeguards to ensure accurate and safe responses
- Experienced 94.5% user adoption across students, faculty, and staff
The solution helps nontraditional students quickly access campus information, simplifying navigation of enrollment, financial aid, and academic services through an AI-powered conversational interface.
The AWS News Feed is currently looking for gold sponsors. If you want to support the AWS community and reach a large audience of AWS professionals, consider sponsoring the AWS News Feed.
Related articles
2025
2025
2025
2025
The AWS News Feed is currently looking for silver sponsors. If you want to support the AWS community and reach a large audience of AWS professionals, consider sponsoring the AWS News Feed.